Brand My Plane — Terms
Last updated: September 8, 2026
These terms are a contract between you and Brand My Plane, LLC (“we,” “us,” “Brand My Plane”), an Ohio limited liability company in northeast Ohio.
Contact: scott@brandmyplane.com
Scott Moore approves marks and is the person who would fly the airplane. If the campaign buys a plane, Brand My Plane, LLC will own and register it. The seller, the merchant of record, and the party to this contract is Brand My Plane, LLC.
By creating an account, placing a bid, or uploading a logo, you agree to these terms. If you do not agree, do not bid.
This is not legal advice to you, and it is not a securities offering, a charity, or a raffle.
1. Who can bid
You must be 18 or older and able to enter a contract. If you bid for a company, you must have authority to bind that company.
Bids from sanctioned persons or places are not accepted.
2. What you are buying
If you win a spot and the campaign succeeds, you are buying a contingent license to have your approved mark painted on a used Mooney M20 as part of one certified strip-and-paint job, plus your name and a link on brandmyplane.com, and photos or posts from flying Scott Moore already does.
You are not buying:
- any ownership, lien, or other interest in the airplane, the campaign, or Brand My Plane, LLC
- a guaranteed first-flight date
- a vinyl wrap of the airplane
- flights, rides, banner towing, or air-carrier service
- the U.S. registration marks (the N-number)
This is advertising on an airplane. That is the product.
The exact airframe is not purchased yet. A pre-buy inspection is required. We do not have a hangar assigned. The airplane, if purchased, will be hangared in northeast Ohio and operated as a private general-aviation airplane under 14 CFR Part 91. We are not an air carrier. We are not selling flights.
Brand My Plane is not affiliated with, endorsed by, or sponsored by Mooney Aircraft, Mooney International, or any Mooney factory or dealer. M20 is the airplane Scott Moore wants to fly.
3. The $175,000 goal (all or nothing)
The public campaign goal is $175,000. That number is meant to cover a used hull, a certified painted race livery, and year-one hangar and insurance. It is not a statement that the project is already funded, and it is not a listed asking price for a specific airplane.
If every spot sold at the opening prices, the floor would be about $14,750. That is not enough to buy the airplane under this campaign.
If the campaign does not reach $175,000 in captured winning bids by the close, we do not buy the airplane, nobody gets painted, every card hold is released, and anything we have actually charged is refunded in full.
A bid does not count toward the $175,000 goal until the amount is actually captured. An authorization hold is not a capture. If a winner’s card will not capture, that spot is not counted, is forfeited, and may be offered again.
4. If we cannot buy the airplane
If the goal is met but the purchase cannot close (inspection, title, airworthiness, financing, or the deal otherwise falling through), the same unwind applies: no airplane, no paint, holds released, anything charged refunded in full.
We will not keep the money for “the next plane” unless you opt in in writing after we tell you the first deal failed.
5. How bidding works
There are 32 spots. Each spot is a separate lot. Opening prices on the site are Tail $2,000, Cowling $1,500, Spinner $1,000, upper wings $1,250 each, Gear $750, lower wings $500 each, and 24 small plates $250. If every spot sold at those opening prices, the floor is about $14,750.
- Highest bid when the clock hits zero wins that spot, subject to these terms and Scott Moore’s approval of the mark.
- Minimum raises are shown on each plate.
- Close: October 31, 2026, at 11:59 p.m. Eastern Time.
- We may extend a lot’s clock if a bid lands at the last minute, to avoid a sniping race. If we do, the site will show the new time.
- We may refuse, pause, or cancel a bid or a lot if we reasonably believe it is fraudulent, unlawful, a payment risk, or a mark we will not paint.
- You may not retract a bid after it is placed, except that a refused mark does not stand (see section 8).
This is a timed highest-bid sale. It is not a raffle, lottery, or drawing. Winners are not chosen by chance.
6. Payment: the 20% hold and the rest
When you bid, we place a 20% authorization hold on the card you use. The statement should read Brand My Plane, not Software Pixel or any other business.
That hold is an authorization, not a charge. If you are outbid, the hold is released, not captured.
Card networks often drop an authorization after about a week. If the campaign is still running, we may ask the same card to re-authorize the 20%. If a re-authorization fails, your bid may be treated as withdrawn and the next valid bid may stand.
The remaining 80% is not charged at close automatically. We will charge a winning bid only if all of these are true:
- you still hold the spot at close,
- the campaign has reached $175,000 in captured winning bids (or will, once your capture succeeds),
- we reasonably believe the airplane purchase can proceed, and
- your mark is approved or still under ordinary review (a later refusal is refunded; see section 8).
If the goal is missed, or the purchase cannot close, we will not capture remaining balances. Holds are released. Anything already captured is refunded.
If you win and then your card will not take the balance, you forfeit the spot. We may offer it again. We will not count an uncaptured bid toward the goal.
You are responsible for any card issuer fees, and for keeping a valid payment method on file.
Payment is processed by Stripe. We do not store full card numbers.
7. N-number, paint, and FAA limits
The U.S. registration marks (the N-number) on both sides of the fuselage are reserved and not for sale. They will be painted to meet 14 CFR Part 45: permanent, unornamented, contrasting, and not confused by nearby art. You may not encroach on, stylize, or attach a design to the N-number.
If the campaign and the purchase both close, paint will be a certified strip-and-paint by a certificated shop. It is not a full vinyl shrink-wrap. Limited vinyl decals on the fuselage or tail are a fallback only if a mark cannot be painted cleanly.
The airplane is not approved for return to service until a certificated mechanic signs the work. Strip can find corrosion. Control surfaces may need to be rebalanced. Schedule can slip. There is no guaranteed first-flight date.
The airplane, if purchased, will be operated privately under 14 CFR Part 91. We are not an air carrier. We are not selling flights or banner towing.
8. Marks: approval, your rights, your promises
Scott Moore has final say on every mark. If the airplane is purchased, Brand My Plane, LLC will hold title and the FAA registration. Scott Moore will fly it.
We may refuse, resize, recolor, or require changes for any reason, including FAA identification (14 CFR Part 45), safety, official or look-alike military insignia, medals, marks that look like another country’s registration, third-party brands you do not have the right to use, obscenity, low contrast, hangar or airport rules, or Scott Moore’s judgment.
Preview uploads are not the final painted mark.
If we refuse a mark, that bid does not stand. Any hold on that bid is released. If we had already captured money on that bid, we refund it. That is the limit of what you can recover for a refused mark.
By uploading a mark or winning a spot, you promise:
- you own the mark, or you have written permission to use that exact mark this way
- your use will not infringe copyright, trademark, publicity, or other rights
- you grant Brand My Plane, LLC a nonexclusive, worldwide, royalty-free license (transferable with the airframe, and sublicensable to the paint shop, photographers, and the campaign) to paint, photograph, film, preview on the site, and promote the mark and the painted result
- that license lasts until the airplane is sold, destroyed, or repainted, unless we agree a shorter term in writing
- if the airplane is sold or repainted earlier, you are not owed a refund solely for that reason
- you let us use your company or bidder name with the painted result in campaign media
- you will defend and indemnify Brand My Plane, LLC, Scott Moore, the paint shop, and photographers against claims that your mark or your upload violated someone else’s rights
Do not upload a brand you do not own or have in writing. We will reject those on sight. We will not hold a slot “while you get permission.”
Painting your mark is not our endorsement of you, and it is not your endorsement of us beyond the display itself.
If you believe a file on the site infringes your copyright, email scott@brandmyplane.com with a DMCA-style notice (your contact info, the work, the URL, a good-faith statement, and your signature). We will take down material when the notice is complete.
9. After the paint
If the airplane is purchased and painted, your display lasts until the airplane is sold, destroyed, or repainted. We do not promise a minimum number of years, hours, or public appearances.
The airplane may be taken out of service for maintenance, insurance, weather, or personal reasons.
10. Emails
We may email you about your bid, a hold, an outbid, a charge, a refund, or a campaign status that affects your money. Those are transactional.
If we send campaign marketing, we will include a working unsubscribe. We will not hide the sender.
11. Disclaimers and limits
The site and the campaign are provided as-is. We do not warrant that the airplane will be purchased, that paint will finish by a date, or that the site will be uninterrupted.
To the fullest extent Ohio law allows, Brand My Plane, LLC is not liable for indirect, incidental, special, or consequential damages, or lost profits. Our total liability to you for a bid is limited to the amount we actually captured from you on that bid (and have not already refunded).
Nothing here limits liability that Ohio law does not let a company disclaim (for example, certain fraud or personal-injury claims).
12. Ohio law
Ohio law governs these terms, without regard to conflict-of-law rules. You and we will bring any court action in the state or federal courts that sit in Ohio and that can hear a case from Trumbull County, Ohio.
13. Changes
We may update these terms. The “last updated” date will change. If you bid after an update, the new terms apply to that bid. Terms that applied to an earlier captured bid stay on that bid unless we agree otherwise.
14. Other
These terms are the whole agreement for the sale and the site. If a court strikes one part, the rest stays. A waiver in one case is not a waiver in the next.
Software Pixel Solutions is a separate business. It is not the seller. Charges and receipts should not say Software Pixel.